London calling. In recognition of its successful partnership, lifestyle and fashion magazine GLAMOUR invited its top advertisers on an exclusive 24-hour style trip to what is arguably one of the world’s most buzzing metropolises. CLY was responsible for organising and implementing this incentive. The itinerary included a visit to the studio of one of London’s hottest designers, and a fashion prêt-à-porter at one of the most prestigious tea houses, followed by a night of partying at the hip VIP Club. A guided walk of a different kind saw a celebrity stylist point out the city’s “must see” stores. All in all, it was 24 impressive hours which lived up to the GLAMOUR label.