“Training in the most breathtaking locations on earth, with the world’s top fitness specialists” is the best way to describe the WORLD OF CYBEROBICS® concept. A number of national and international guests, along with the media, took up our client’s invitation to the pre-opening of the WORLD OF CYBEROBICS®. CLY assisted both with VIP invitation management, as well as media relations and co-ordinating interviews on site. The highlights of the virtual courses are the celebrity trainers, like Kate Hudson, David Kirsch and Barbara Becker, who also attended the pre-opening in person. The perfect link between the real and virtual world – keeping pace with the digital age.