As an international marketing and event agency specializing in celebrity and influencer relations based in Berlin and New York. CLY has the pleasure to work on the Coca-Cola Influencer Campaign in Germany, which started in 2018. As part of the campaign, we use our influencer marketing and international marketing expertise to promote #originalserviert on social media platforms with a strong focus on Instagram. We pair the original glass bottle with exceptional restaurateurs for unique and organic exposure in every post. The Coca-Cola Influencer Campaign in Germany is an ongoing project and we continually acquire new German influencers to participate and drive awareness of the iconic beverage brand. Coca-Cola has trusted us with this campaign for three years now due to our success in driving brand awareness through influencer marketing. In total, we have worked with over 300 German influencers for this campaign. Among the 300 are Julian Gutjahr, Enlil Isik, Laura Wontarra and André Merzdorf. We look forward to expanding our efforts to drive success to the campaign by collaborating with many more creative influencers throughout Germany. We have a vast influencer network in Germany that we have great rapport with and this campaign has only expanded our network and strengthened our relationships. For proof of our concept and examples of our social media success, you can view the #originalserviert Instagram tags here: https://www.instagram.com/explore/tags/originalserviert/.
“I have been working with CLY for three years now on outstanding projects to create true premium experiences for our consumers. CLY is all about love of detail, creativity, and unmatched excellence.”
Natassja Dos Anjos
Brand Manager, Coca-Cola
In addition to the Coca-Cola Influencer Campaign in Germany, CLY is proud to have collaborated with Coca-Cola on a number of occasions. You can have a look at the Coca-Cola Food Festival that took place in Berlin, Cologne, and Munich, or the Coca-Cola Exclusive Night Dinner, two additional projects we organized for the brand using our influencer marketing and event production capabilities.