GQ Men Of The Year Awards

Together with Condé Nast, CLY worked on the production of the annual GQ Men of the Year awards. GQ being a magazine for men with style – from cars and technology to fashion, watches and beauty – this award show production was the ultimate lifestyle event. As their agency partner for seven years, we were responsible for the annual event, managing all aspects from design to planning to execution, offering them a 360-degree event agency experience. Creating the most stylish gala of the year, with ten award categories honouring outstanding personalities from international and German showbusiness and the music industry, as well as from the world of fashion, culture and sports – that’s one of the reasons we love being an event planning agency.

Supporting Condé Nast each year with celebrity relations, testimonial consulting and VIP endorsement – among our responsibilities were press invites, general PR outreach, guest list management, travel management, contract negotiations, influencer and media outreach, red carpet coordination and handling of all interview requests. In short, we were responsible for bringing Hollywood flair a lot further east, all the way to the capital of Germany. We recruited and took care of national celebrities from Munich, Berlin, Hamburg and Düsseldorf and internationally known attendees from all over the world – from Paris, Milan, New York, Los Angeles and London. A-list celebrity attendees over the years include Bill Murray (who was honoured for his life’s work), Arnold Schwarzenegger (who received a special award for “Legend of the century”), David Beckham, Lenny Kravitz, Liv Tyler, Donald Sutherland, Adrien Brody, Philipp Lahm, Thom Browne and Naomi Campbell.

We are proud to have worked with Condé Nast and GQ over several years by creating so many breathtaking events that we couldn’t choose a favourite one if we had to. We absolutely love to plan and work out every little detail to create unique and special events for our clients. And getting to do this in our home base in Berlin was the icing on the cake!