OMEGA Co-Axial & Michael Phelps
CLY were hired by the Swiss luxury watch brand OMEGA to organize and run an entire event celebrating the OMEGA Co-Axial calibre, one of the most impressive innovations in watch-making. We also took care of guest management and press relations on site. None other than multiple Olympic champion and world-class swimmer Michael Phelps himself was there in person to officially open the specially curated OMEGA Co-Axial exhibition in Berlin. Fans and the media met the brand ambassador when he arrived earlier that morning. Another highlight of the day was the vernissage later in the evening, which saw a number of celebrity guests make appearances.