Carl F. Bucherer – Black Manta Release

For the launch of Carl F. Bucherer’s Black Manta watch, we worked together with the Swiss luxury watchmaker on a special event collaboration alongside A Blog to Watch and the Manta Trust. Taking place in Los Angeles on the sunny West Coast of the US, it was our honour to be part of this special product launch. Carl F. Bucherer is a family-owned company based at breathtaking Lucerne in Switzerland and a client we have successfully worked together with for several years. As an event agency we had the amazing opportunity to envision, plan and put on this unparalleled luxury event. The special edition watch is an ode to a very special ocean dweller: the black manta ray. These gentle giants are a vision of grace as they effortlessly glide through the coastal waters they call home.

The Black Manta Special Edition is a COSC-certified chronometer that is in no way inferior to the creature that inspired it. In the spirit of sustainable values, Carl F. Bucherer has joined forces with Manta Trust, a UK-based charity with the mission of conserving the oceans and the habitat of these rare marine animals. Manta Trust is active in over 20 countries, tirelessly leading research projects and awareness campaigns on behalf of this endangered species. We wanted this lifestyle event to reflect upon the product and this very special cause – creating an unforgettable occasion for the attending guests but also helping conserve the population of our ocean’s majestic manta rays. Sustainability and luxury were the key factors that defined this press event attended by valued customers of the brand and by the press. From creating the refined concept to choosing a venue, designing the menu with the catering company to planning the look, atmosphere and decor of the press dinner, we organised all aspects of the experience including taking care of the entire guest management.

We are very proud to have collaborated on a number of events with Carl F. Bucherer. Have a look at the John Wick 3 premiere event we also designed with the Swiss watchmaker.