CYBEROBICS & Kate Hudson
CYBEROBICS’ claim of “training in the most breathtaking locations on earth, with the world’s top fitness specialists” feels like the best way to describe its unique concept. A number of national and international guests, along with with the media, followed the sports brand’s and CLY’s invitation to a special VIP opening event at the WORLD OF CYBEROBICS. CLY assisted with VIP invitation management, media relations and coordinated all interviews during the event. The special highlight of CYBEROBIC’s virtual courses is their roster of celebrity trainers including Kate Hudson, David Kirsch and Barbara Becker, who all attended the opening in person. The event felt like the perfect and future-pointing link between our real and virtual worlds – keeping pace with the digital age.