‘Germany’s Next Top Model’ winner and German luxury brand ESCADA collaborated on Gercke’s first personal sunglasses collection for ESCADA Eyewear. The spirit of the collection aimed to reflect the light air of spring and evoke exotic Bali sunrises. CLY were hired for acquisitions and celebrity liaisons with German household name and top model Lena Gercke. The result was a glamorous and spiritual meeting of minds, proving how successful testimonials can showcase brands and their shared values.
CLY greatly enjoyed working with ESCADA on their beautiful projects. Feel free to also see our other successful ESCADA Eyewear collaboration involving famous Instagram fashion influencers.