We at CLY had the pleasure of organising and running a spectacular luxury incentive event for GLAMOUR Germany – the 24-Hour Style Trip, taking place in one of the world’s most exciting fashion hubs – London. Glamour Germany is based in Bavaria’s capital of Munich, in the South of Germany, with its first issue published in 2001 by Condé Nast Publications. It is one of the world’s most successful women’s magazines, covering beauty, fashion and lifestyle, whose cover stars have included international A-list actress Emma Stone, supermodel Stefanie Giesinger and the mighty Taylor Swift.
The London trip was exclusively organised by CLY and envisioned as an incentive for the fashion and lifestyle magazine’s top advertisers. Corporate events and incentives are powerful tools for building long-lasting customer loyalty and for promoting joint ventures. As an event agency, we at CLY approach these occasions as a 360-degree full-service agency, creating unrivalled brand experiences for our clients.
The itinerary for this 24-hour team-building trip included a visit to the studio of one of London’s hottest designers and a guided walking tour by a celebrity stylist pointing out the city’s must-see stores and hotspots. The day was rounded off by a prêt-à-porter fashion show at one of the most prestigious tea houses in the city and a night of partying at a VIP club – a memorable and hugely successful 24 hours that truly lived up to the Glamour brand.