GLOSSYBOX Product Launch NYC

CLY put together the launch event of Vive la France from GLOSSYBOX. The unique product released was a collaboration between L’Oréal Paris and LA-based illustrator Jamie Lee Reardin, who created a uniquely beautiful design for the occasion. The product launch event took place in a Lower East Side Gallery in Manhattan. The event was an exhibition of the box surrounded by additional illustrations from the artist. CLY were responsible for the design, planning and implementation of the event and managed all the top media, influencers, and beauty clients.