HIGH SIERRA & Julien Bam

HIGH SIERRA & Julien Bam launched a special summer campaign, introducing their new claim ‘Amplify Your Adventures’. CLY were instrumental in getting popular YouTube star Julien Bam onboard for the six-week campaign, along with creating a dedicated micro-site. The focus was placed on a creative self-made photo competition that was well-received and successful among HIGH SIERRA’s target audience of 13- to 16-year-olds. The campaign was promoted by Julien Bam on his social media channels. Under the #meinhighsierralook hashtag, participants were able to share their most original photos on Instagram, with the photos subsequently and directly loaded onto the microsite specially created for the campaign. A panel of judges sorted through almost 5000 unique entries, selecting winners for a grand prize of an eight-day trip to the USA, among many others.