Twice a year, the German capital becomes the host of Berlin Fashion Week – when fashion shows and fairs captivate trade visitors and the public. To kick off this week of fashion, together with our longstanding client Coca-Cola, we – as an event agency – organised a memorable summer party called Coke Summer Night.
This took place at one of Berlin’s most unusual summer locations – Haubentaucher. Located in the trendy district of Friedrichshain, the industrial charm of old brick is combined with a heated swimming pool, sun decks, loungers, and sun beds. It is precisely this mixture of no-nonsense Berlin urbanity and Mediterranean lightness that makes this location an eye-catcher and perfect for this lifestyle event. Together with our client Coca-Cola, we turned this unique venue into the city’s most go-to dance floor for the night – we didn’t just serve ice-cold Coke, we also served up the hottest beats.
As an experiential marketing agency, we also handled influencer and celebrity bookings for our client Coca-Cola. Over 400 guests, including micro- and macro-influencers as well as VIPs, were invited to come together on this sunny day to party to summer club sounds until the early hours. In addition to these well-known guests, numerous Germany’s Next Top Model contestants were also on location and contributed to the event quickly becoming a place-to-be during the opening day of Berlin Fashion Week. Creating a brand experience everyone in the know would be talking about.
As a full-service agency, CLY was responsible for all of the branding and staging of this very special production, showing its expertise in how to successfully combine online and offline communication. Design features such as the oversize #CokeSummer hashtag and other multimedia installations served as popular photo opportunities for guests and inspired numerous posts on the influencers’ and celebrities’ social-media channels. Live music by Wankelmut and Psaiko.Dino was the perfect accompaniment to this summer party and provided the ideal atmosphere for an extraordinary experience, making it a must-attend event for any tastemaker.