L’Oréal DERMABLEND Los Angeles

CLY travelled to Los Angeles to create a launch event for L’Oréal’s new Body & Leg Makeup that we held at a stunning private mansion with breathtaking views of the entire city. A number of influencers came to party with us, and to try and play around with L’Oréal’s fantastic new products. Among the guests was star photographer Luke Fontana who took care of snapping unique souvenir photos. The event helped the brand expand its partnerships with influencers by recognising them as important ambassadors of their consumer awareness and brand-building efforts.