We traveled to Los Angeles for creating an event to launch the new Dermablend Body & Leg Makeup. The venue chosen was a stunning mansion overlooking the entire city. A number of influencers accepted the invitation and came to see and test the new products. Another guest was star photographer Luke Fontana, who took care of snapping unique souvenir photos. The event helped the brand to expand its partnerships with influencers, seeing them as an important element in their consumer awareness and brand building efforts.